Marketing Homework Help


Questions

# Description Question
19666

Using Spss analysis

Require to produce frequency tables for each survey questions and (any) 6 cross tabulations.

Spss tables should be copied into a Word document. Each freq should have 1 or 2 sentences of comment. Each cross tabulations should have 1 or 2 paragraph of comments.

Questionnaire   

Introduce:  We have been commissioned by the X Sydney Council to conduct independent research of its BID members. The research will be used to improve Council activities. Your comments will be confidential.

 

For the following statement, can you tell me whether you agree or disagree? Then ask: is that strongly/mildly    agree/disagree?

1 = strongly agree  2 = mildly agree  3 = mildly disagree  4 = strongly disagree

5 = Don’t know  (don’t say) 6 = N/A (don’t say)      READ OUT AS INDICATED IN QUESTIONS BELOW

 

Write in rating

 

 

START QUESTIONS HERE: Firstly, some questions about Council BID membership and street activation groups

 

Q1         (read out scale options)   I’m active in the Council BID                                              

 

 

Q2         (read out scale options again) Local businesses support the BID 

 

 

Q3         The BID should be doing more for businesses in X Sydney

 

 

Q4          I am satisfied with the street activation activities organised by the Council BID

 

 

Q5          I participate in the BID street activation groups       (yes/no question) if yes go to Q7

Yes/No

Q6          I am interested in participating in a BID street activation group

 

 

Q7          Do you think BID member meetings should be more frequent?

              

               If yes, how often (write in)       ……………………………………………

 

YES/NO/Don’t know

Q8          Do you have any comments in relation to the questions I’ve just asked?

                (write in)

 

                ……………………………………………………………………………………………………………

                ……………………………………………………………………………………………………………

                ……………………………………………………………………………………………………………

 

 

(read out)  Now, Just a few questions about safety and amenities

 

Q9 (Read out scale again)  Being able to access safety, crime prevention tools information and reporting forms all in one place through the BID website is something I value

 

Q10 The public space and amenity quality is good in the Council area

 

 

Q11 Do you have any comments about safety and amenities

        (write in)

 

                ……………………………………………………………………………………………………………

                ……………………………………………………………………………………………………………

                ……………………………………………………………………………………………………………

 

 

 

 

And finally a few questions about communications  (read out)

 

Q12          I am aware of the statistics on the BID website.

 

 

Q13          Having access to foot traffic statistics through the BID pedestrian

                  counters is useful information for my business

 

Q14          What statistics would you find useful if on the BID Website?

                (write in)

 

                ……………………………………………………………………………………………………………

                ……………………………………………………………………………………………………………

                ……………………………………………………………………………………………………………

 

 

   

Q15        Do you use the BID social media?

 

                Is that:         a) facebook   b) Twitter c) Instagram  d)Pinterest     (circle)

 

 

YES/NO

Q16        I am interested in social media training

 

Q17        I am satisfied with the level of BID communications

 

Q18        Overall I am satisfied with the services provided by the BID

  

 

 

D1               And a few descriptions of your business. Can I ask the approximate turn-over of your business

                    Is it           1   less than $1M per year

                                      2   between $1to $3M per year

                                      3    over $3M per year

                                      4   refuse (don’t read out)

 

 

D2                  How would you describe your business type?

 

                        …………………………………………  (write in)

 

D3                   Your position in the company?

1.       Manager

2.       Director

3.       Owner

4.       Other        ……………………………….  (write in)

 

 

 

 

 

 

 

 

Thank you for your time

BUS210 analysis – open question codes

Q7a

01                 Monthly OK

02                 Not trading hours

03                 Every 2 weeks

05                 Don’t know

Q8

01                 More information wanted

02                 More security/Police

03                 More involvement from business

04                 Inconvenient times

05                 Street activation needs improvement

06                 Too busy to be involved

08          More outside main areas

Q11       

01                 Toilets

02                 Security/Police

03                 Problems with access

04                 Better parking needed

05                 Has been positive improvement

 

Q14

01                 Pedestrian flows

02                 Tourist/visitor information

03                 Business statistics – local and general

 

D2           Business Types

01                 Accommodation/hospitality

02                 Retail

03                 Bank

04                 Café/fast food

05                 Professional services

06                 Travel

07                 NGO/Charity

08                 Manufacturing

09                 Media/art

 

Regards to Marketing research and Analysis
19654

Hello, I have an assignment on Marketing Research Methods.

 

Before this our group have done a group assignment (research proposal), now i need to do a research report. Since this is a group assignment, I do not have to do all parts of the assignment. The parts that i have to do will be listed below.

 

*This assignment requires the usage of IBM SPSS Software.*

 

Things that needs to be done

- Research Results (20marks)

- Limitation of the Study (10marks)

- Conclusion (5marks)

 

The title of research proposal and report is "Online Buying Intention"

 

the due date is in 10hours.

Assignment Details (From Unit Guide)

 

Assessment task title: Research Report

Due Date: Week 10

Weighting/Value: 30%

 

Details of Task: This is a separate assignment. It involves preparing a research report based on the research proposal that was completed in assignment 1. Utilise the feedback given to you on your research proposal to guide you in the preparation of the research report. You are required to collect information on the same topic you presented in the research proposal by administering an improved/amended version of the questionnaire. You are advised to keep your research focused on the research objectives. Examples of questionnaires are included in the textbook. You are strongly advised to amend/modify/revise any questionnaire to suit the topic, country environment and the objectives of your study. The sample size for this study should ideally be between 80-100

respondents.

 

The grades available for the research report are given in the research report evaluation sheet. Three distinct steps to be followed in completing this assignment are stated below:

 

1. Conduct fieldwork through the administration of the questionnaire.

 

This step should be conducted in accordance with the fieldwork procedures discussed in the

prescribed textbook. The basic rules and conventions for conducting fieldwork should be followed.

 

2. Analyse the data gathered through the fieldwork.

You may choose to use any statistical package (e.g. SPSS or Excel) for the data analysis. In the event that you do not have access to any statistical package, you may choose to analyse the data either manually or using a scientific calculator.

All completed questionnaires should be thoroughly edited prior to entering the data into a statistical package. Coding principles need to be followed before entering the data into the statistical package. Once the data is entered into the statistical package you should conduct some basic descriptive statistics (e.g. simple tabulation, frequency distribution tables, measures of central tendency and cross-tabulations). Graphs (e.g. bar graphs, line graphs and pie charts) and tables (e.g. cross-tabulations) are often useful for displaying descriptive statistics. Finally you should present the results of the hypothesis testing (e.g. chi-square, t-test, ANOVA, regression analysis) that are relevant to your research report.

 

In essence, you are required to convert the raw data into easily understandable and interpretable results. The presentation should involve a logical unfolding of information as if you are telling a story. You need to ensure appropriate use of tenses in different sections of your report.

 

 

 

 

3. Finalization and Presentation of the research report.

The following format is recommended for presenting the research report:

 

Title page

 

Abstract

 

Table of contents

 

List of Tables and Figures

 

Introduction

● Background/Introduction (including research problem)

● Explanation of independent variables

● Research objectives and research questions

● Hypotheses development and research model

 

Research Method

● The target population

● Sample plan and size

● Development of the questionnaire

● Data collection method

 

Research Results

● Descriptive statistics

● Hypothesis testing

 

Discussion and implications

 

Limitations of the study

 

Future research

 

Conclusion

 

References

Appendix

● List of measurement items

● Questionnaire

● Other relevant materials

Please submit a CD containing the data files (i.e. the data that you have collected) together with a

printed copy of the research report.

Marketing Research Method Proposal
19641

. Identify the demographic characteristics of the target market for Kill Kapture brand

a.       Define market segmentation

b.      Define target market

c.       What are the bases for segmentation? ESI2 demographic

d.      Research on who are the target market of kill capture

e.       The demographic characteristics of the target market for kill capture - academic journal needed

2.       In psychographic segmentation of the target market for the kill capture brand, how does the concept of self-orientation apply?

a.        Define psychographic segmentation, psychographic characteristics ~ buying behavior using VAL 2

b.       Research and explain self-orientation (VAL 2) including self-values and self­concept - academic journal needed

c.       How does the concept of self-orientation apply to customers of kill capture?

3. What type of targeting strategy is kill capture using?

a.       What is target marketing? Why is it important?

b.      Types of targeting strategy ~ mass market

c.       What is kill capture targeting strategy? And the justification of their choice­acaderrilcjournalneeded


 

Tough Luxury

c. Osborne and D. Osborne (2017) in Marketing 2nd ed., Grewal D., Levy M., Mathews 5., Harrigan P. & Bucic T., McGraw Hill NSW

A former SAS (Special Air Service) officer from Western Australia is forging a name for himself in the New York fashion world as co-founder of the brand Kill_Kapture. For Mark Wales, his time spent in the military had a significant impact on the development of the brand.' From his experience in Afghanistan, he realised that the SAS uniforms were incredibly advanced. Not only did they look cool but they were streamlined, lightweight and functional. These attributes were incorporated into the style of the Kill_Kapture brand's first product, the Pathfinder jacket. The kangaroo leather jacket which is made in the US is 10 times stronger than an average leather jacket, yet much lighter. The stylish black design is based on 'special ops' requirements and features a tracking beacon. Each jacket has a unique call sign for the owner and is delivered in a padded military case. With a price tag of US $1,500 the jacket is a luxury purchase and a style statement.

What makes the Kill_Kapture brand unique is that in the highly competitive apparel market, the business was launched on the basis of the one distinctive item, the Pathfinder jacket. The jacket is also carefully target marketed. It's not for everyone and this is clearly portrayed in the images on the Kill_Kapture website". The hard, edgy feel is reinforced by the models wearing the jacket, who are all combat veterans. The men and environment of the Special Forces are the intended message.

To further position the brand, the Pathfinder jacket was photographed on James Mattis, aka "Mad Dog", a highly decorated and popular retired US Marine Corps general. A former commander of the US Central Command under President Barack Obama, Mattis has now been selected as Secretary of Defence by Donald Trump." This endorsement, and subsequent media exposure has helped to align the brand as tough and unique, and aimed at rugged, athletic individuals.

Demographically, the brand is targeted to 30 to 40 year old veterans and uniformed service personnel such as firefighters, FBI and police. During the development stages of the brand it was identified that this market is largely under serviced by luxury fashion. The size of the market is also substantial with over 22 million veterans in the US alone. With the market characterised by high disposable income, strong loyalty and influential word of mouth referrals, the co-founders of the brand feel that authenticity is important. For Mark Wales, it is an opportunity to create a brand that appeals to a greater good and a sense of purpose, and he believes that this will resonate with veterans. "We want to be an uplifting source for veterans - we want to show them that we understand that it's not easy to re-enter society and that it's also important to take their amazing skills and put them to good use" he said. To reinforce this trust and credibility they even provide unit costings and profit margins to customers.

Kill_Kapture's tagline 'Tough Luxury' describes their offering while closely linking to their military heritage. They also identify closely with their target market in the urban jungle by providing a stylish yet robust offering for the individualist.


KILL KAPTURE Market segmentation
19639

Write a one page summary and your comments on article below single spaced.

 

 Jeff bezoss's space startup tp supply Boeing Lockheed rocket Venture

 

Blue Origin LLC, the space-transportation company run by Jeff Bezos, has won a contract to provide engines for a potential rival's next-generation rocket, according to people familiar with the matter, vaulting Mr. Bezos into the lucrative market for Pentagon satellite launches.

United Launch Alliance LLC--a joint venture between Boeing Co. and Lockheed Martin Corp. that launches U.S. military and spy satellites into orbit--is set to announce Thursday it has picked Blue Origin's BE-4 engine for its Vulcan rocket, these people said. United Launch declined to comment.

The long-term, potentially multibillion-dollar agreement could provide a boost to Blue Origin's eventual goal of becoming a major military launch provider itself. The company plans to use the same engines to power its own heavy-lift launcher, called New Glenn, which is currently under development.

The Vulcan rocket's maiden flight is slated for 2020, but many industry experts expect that deadline to be extended; regular operations could start before the middle of the next decade. Even if everything goes smoothly, testing and final certification of the New Glenn booster is also expected to take roughly that long.

The Blue Origin engines have strategic importance for the Pentagon because they are intended to end the use of Russian-built RD-180 engines, which now provide primary propulsion on United Launch's workhorse Atlas V rockets.

Competition in the satellite-launch business is heating up. The Air Force is considering how to divvy up hundreds of millions of federal dollars to develop a fleet of lower-cost, more versatile rockets. Blue Origin, United Launch, Elon Musk's Space Exploration Technologies Corp. and Northrop Grumman Corp.'s Innovation Systems unit, formerly known as Orbital ATK, are all in the running. The Air Force is preparing to shortly announce the first-stage winners.

Blue Origin is financing and developing the BE-4 engine almost entirely with its own funds. Mr. Bezos, founder and chief executive of Amazon.com Inc., has said he invests roughly $1 billion of his personal fortune into Blue Origin annually.

Negotiations between United Launch and Blue Origin dragged on for months, with both sides bargaining hard over price, delivery schedules and production reliability. Other hurdles, according to two people familiar with the details, included United Launch's concerns about relying on a prospective rival for its most important engine supply. It couldn't be learned what provisions were hammered out.

Blue Origin beat out Aerojet Rocketdyne Holdings Inc., which had sought to sell its AR1 engine to power the Vulcan. Aerojet didn't respond to a request for comment.

The selection highlights some of the tough choices stemming from President Trump's national defense strategy. Unveiled earlier this year, the strategy favors attracting more high-technology companies--with little or no military background--as Pentagon contractors.

While Blue Origin fits that bill, analysts said it leaves Aerojet--one of two legacy suppliers of domestic rocket and missile engines--in a seemingly difficult position with fewer opportunities. Northrop Grumman Corp. recently completed its $9.2 billion purchase of the other big rocket-engine maker, Orbital ATK, a deal that analysts said made Aerojet a potential takeover target for companies such as Boeing.

Boeing and Northrop Grumman are competing for a contract worth as much as $120 billion to replace the current arsenal of land-based nuclear missiles, with Northrop's new unit and Aerojet set to provide one or both companies with engines. The Pentagon is expected to make a decision late next year, but losing the Vulcan contract is likely to weaken Aerojet's competitive stance, according to Wall Street analysts.

Write to Andy Pasztor at [email protected] and Doug Cameron at [email protected]

(END)

September 27, 2018 03:55 ET (07:55 GMT)

wall-street journal
19577

Find a company in your area that is known for its environmental and/or social responsibility. Set up an interview with a company representative. In the interview find out:

  1. What the company representative believes to be environmentally or socially responsible means
  2. What the company is doing that exemplifies this
  3. How the company's marketing clearly depicts this responsibility and translates it for the customer.

Write a one to two-page report on your findings which you will submit for grading. 

Use the three questions as your headings. Additionally, explain how well the company appears to be carrying out environmentally and socially responsible marketing. Does it meet the recommendations you have studied?

sales and marketing
19550
  1. Read the story from The NPR “Ads Slice Up Swing States With Growing Precision (Links to an external site.)Links to an external site.”, and the story "Colorado Springs Soaks In Triple The Political Ads (Links to an external site.)Links to an external site."
  2. Based on what you have learned from Chapter 10, discuss how the media planning is reflected in this case.
  3. Your blog entry should be no more than 300 words.
  4. Make sure you spell check your work for grammatical errors and typos.
Topic under Study: Media Planning (Chapter 10)
19531

Develop the positioning statement for your product. This is what you want your customers to think (in their minds) when they see your logo or brand.

Determine your pricing strategy and make sure that you are following that strategy. In less than a page, tell me what your strategy is, why you chose it, and how it is evidenced in your decisions thus far.

(our company name is "Holy Shoes”, brand name remains the same, our mission is to bring inspiration and innovation to every students in the nation. Our goals are to work hard on customer services, product development and environmental friendly. Target market is students especially high school and college students, who mostly love the various of shoes types and seeking low budgeting, comfortable, practical quality shoes.)

Develop the positioning statement for your product.
19471

This news article should focus on political or legal issues in your country. If you can't find something relatively recent (within 6 months) on those topics you can submit a more general article about marketing or culture.

COUNTRY NEWS

Mingyu Zhao

Section #03

Monaco

Source / Date of article

Insert name of publication and date of article publication

Link to news article

Insert link here (or attach hardcopy of article)

Summary of article

Key points discussed in the article

Why it is important

Implications of news from point of view of:

Marketing? Or culture? Or flat world?

 

 

 

International Marketing (Country news)
19469

Students will have to write and submit a 500- to 800-word essay on one of the items listed below. The persuasive essay will have to offer an in-depth investigation of the topic complete with excellent spelling, grammar, and sentence structure. Students are expected to apply primary and/or secondary research in their investigation. In-text citations and references must be in APA style. The topic will offer a strong relationship to the field of digital marketing. Students may apply their chapter readings to their essay as support for their arguments and include examples. 

Please choose one of the following cases for your essay. Explore the brand's digital health (i.e., website design, web presence, social media platforms, app developments, digital shopping experience, etc.) and argue your point of view as to whether or not the brand can approach a different route to maintain its market value against online competitors. Explain your position in detail and apply supportive arguments. 

1. JCPenney
2. GoPro
3. Best Buy
4. KFC
5. McDonald's
6. IKEA
7. The Economist

Persuasive essay in 4 HOURS
19463
  1. Describe the six traits that researchers believe may indicate a good leader. However, research has not established a clear link between personality traits and leadership success. What other factors do you think might contribute to success or failure?
  2. Claire Callahan supervises the camping department of a large outdoor equipment store. The store manager (Callahan’s boss) has given her the objective of increasing sales by 10 percent during the next quarter. Choose one of the three leadership styles (authoritarian, democratic, or laissez faire). Then state three or more steps that Callahan might take to influence her employees to meet the new sales objective.
  3. Ann Wong is the accounts payable supervisor at an insurance company. During a time of layoffs, she decides to adopt a more people-oriented leadership style than the style she normally uses. What does this change mean?
  4. Do you think it is more realistic to expect supervisors to adjust the situation to meet their preferred leadership style, as suggested by Fiedler’s contingency model of leadership, or to adjust their leadership style to fit the situation, as suggested by the life cycle theory of leadership? Explain your reasoning.
  5. Do you think it would be more satisfying to be a path–goal leader, a servant leader, or an entrepreneurial leader? Explain your thoughts.
  6. In which of the following situations would you recommend that the supervisor use an authoritarian style of leadership? In which situations would you recommend a democratic style? Explain your choices.
    1. The supervisor’s manager says, “Top management wants us to find ways to reduce the environmental impact of all our activities.” Each department is given wide latitude in how to accomplish this.
    2. A supervisor is uncomfortable in meetings and likes to be left alone to figure out solutions to problems. The supervisor’s employees believe that a good supervisor is able to tell them exactly what to do.
    3. A shipment of hazardous materials is on its way to a warehouse. The supervisor is responsible for instructing employees how to handle the materials when they arrive later that day.
  7. Identify the leader relationships error in each of the following situations. Suggest a better way to handle each.
    1. Carole Fields’s boss compliments her on the report she submitted yesterday. She says, “It was no big deal.”
    2. When Rich Peaslee was promoted to supervisor, he told the other employees, “Now, remember, I was one of the gang before this promotion, and I’ll still be one of the gang.”
    3. The second-shift supervisor observes that the first-shift employees have not left their work areas clean for the last three days. He complains to his manager about the lax supervision on the first shift.
  8. Carla Santos doesn’t get along with her new manager; the two have disliked each other since the day they met. Santos was transferred to a new department when the previous supervisor left the company, so neither she nor her manager actually chose to work together. Santos doesn’t want her job as a supervisor to be jeopardized by an unpleasant relationship. What steps might she take to improve the situation?
Chapter 2 Discussion (DOM)
19418

MKG530 MARKETING CLASS

Answer each DQ in 200 words each, be very detailed! Put sources or references UNDER each answer! The highlighted RED u see, place it back with the question so it wont be confusing!

Week 1:

Why We Buy

Let's become better acquainted before we jump into our discussion forum. Please respond to Question A before sharing your thoughts on Question B.

Question A

Tell us about yourself so you can meet and greet fellow Grantham University students within your course.

Include what you believe to be your current knowledge level of this course topic and what you hope to learn before the course is over. How do you intend to apply the knowledge you will gain from this course?

Question B

You will use EBSCOhost to find two articles describing firms’ product strategy. When applying the marketing mix, the strategy should be driven by consumer needs. When answering, do not take for granted the fact that consumers make purchasing decisions based on perceived benefits. When making strategic decisions, translating desired benefits to product design, features, and overall product strategy can be challenging for marketers.

In your initial post…Discuss why this is the case, citing specific real-world examples of products that have been successful and products that have been unsuccessful.

Follow up posts…After your initial post, read over the responses posted by your peers and your instructor. Select at least two different posts, and address the following in your responses: Is there a common theme in your peer’s responses?

Week 2:

Positioning Your Product

Choose a product with which you are familiar, preferably one in your industry, and explain how it might be repositioned. Indicate its current position in the market, a desired position, and how you would manage the repositioning effort. Explain the reason for positioning and repositioning products.

In your initial post…Cite and summarize a scholarly article pertaining to marketing management as your basis for your reasoning. Be sure to cite your article.

Follow up posts…After your initial post, read over the responses posted by your peers and your instructor. Select at least two different posts, and address the following in your responses: Is there a common theme in your peer’s responses?

Week 3:

Branding Strategies

How do customer relationships fit into a vision for a given product and the overall organization? How does an organization use this relationship to meet customer satisfaction through branding and advertising?

In your initial post…Provide a synopsis for your case and evaluation of your results, using a scholarly article found on EBSCOhost as your basis for your reasoning. Be sure to cite your source.

Follow up posts…After your initial post, read over the responses posted by your peers and your instructor. Select at least two different posts, and address the following in your responses: Is there a common theme in your peer’s responses?

Week 4:

Effective Marketing

For this discussion forum, pretend that you work for a marketing firm. Knowing that effective marketing is of increasing importance in today's competitive environment, how would you advise your firm to more effectively market to organizations? Describe for us your firm, products, competition, and the organizations to which you will be appealing. As you make your case, back up your argument by citing at least one scholarly article pertaining to marketing management.

Follow up posts…After your initial post, read over the responses posted by your peers and your instructor. Select at least two different posts, and address the following in your responses: Is there a common theme in your peer’s responses? What advice or tips would you offer your peers, to help them be more effective? What topics from the textbook did your peers include in their posts?

Week 5:

Channel Distribution

What are the various types and functions of marketing intermediaries? Which are more important for large businesses and why? Which are more important for the small business and why? How could additional marketing channel options help you better serve your target market?

In your initial post…Provide a synopsis for your case and evaluation of your results, using a scholarly article found on EBSCOhost as your basis for your reasoning. Be sure to cite your source.

Follow up posts…After your initial post, read over the responses posted by your peers and your instructor. Select at least two different posts, and address the following in your responses: Is there a common theme in your peer’s responses?

Week 6:

Communicating

Social media marketing depends on involvement and word-of-mouth. However, there are risks when using social media marketing.

In your initial post…Discuss the pros and cons of using social media such as LinkedIn, Facebook, and online blogs as part of an integrated marketing communications strategy and define at least two advantages and two risks to using social media to sell computers to business customers.

Follow up posts… After your initial post, read over the responses posted by your peers and your instructor. Select at least two different posts, and address the following in your responses: Is there a common theme in your peer’s responses?

Week 7:

Marketing Reliability

Analyzing outcomes from previous months is a helpful step in refining projections and a process. Discuss the importance of evaluating the competition and continually refining your position in the market to maintain an advantage.

In your initial post…Provide a synopsis for your case and evaluation of your results, using a scholarly article found on EBSCOhost as your basis for your reasoning. Be sure to cite your source.

Follow up posts…After your initial post, read over the responses posted by your peers and your instructor. Select at least two different posts, and address the following in your responses: Is there a common theme in your peer’s responses?

Week 8:

Evaluation

Describe your experience with the building of your marketing plan.

In your initial post…Describe what have you learned from this experience? How will the experience prepare you for your future in the business world? Explain.

Follow up posts… After your initial post, read over the responses posted by your peers and your instructor. Select at least two different posts, and address the following in your responses: Is there a common theme in your peer’s responses?

 

1-8 DQ MKG530 MARKETING CLASS
19413

Social Marketing HW#2

Instructions:  Your responses must be based on assigned materials for week 2. Reply in complete sentences and in short essay or paragraph form unless indicated. Be sure replies are thorough and adequately address the specific question asked. Respond in your own words; avoid directly quoting from the text which will result in point deductions. If you do so, use quotations and reference properly (authors, year, page number). Please use single-space, preferably Times New Roman or other standard font, and black font. Points will be deducted for responding in bullets, unclear/poor writing, and syntax/editorial errors. Carefully proof your work and submit (please save with your name).

 

Reply in paragraph form to these, Follow instructions carefully. Leave the original questions; do not delete them.

 

1.Please describe what you learned about the social marketing planning process from the EPA marketing highlight in Kotler and Lee, 2016, Ch. 2. Your reply must bring in concepts from Chapter 2. Reply in paragraph/essay form.

 

2.Formative research (see handout, part III, pages 4-5) : What did you learn about formative research from 2 of the 4 following sources? Please be sure to indicate which source(s) you are using as in, for example, “Based on Faye Wong’s presentation…” and reply in essay/paragraph form, with thorough replies to each part.  Do not combine your replies and indicate clearly to which question you are replying,

a. CDC’s VERB formative research report (highlighted sections).

b. One of these two on formative research:        http://nursing.emory.edu/manhep/news/Formative%20Research%20Report%20122910.pdf

https://stacks.cdc.gov/view/cdc/7992

c. Transcript of presentation by Faye Wong-Be sure to address many key points she made

d. Article by Wong et al, 2004 on VERB

 

3. Please answer (in paragraph/essay form) from “Reducing Tobacco Use in the United States,” in Social Marketing for Public Health, Cheng et al, 2011

 

a. What component of the marketing process or element of the marketing mix do you think contributed most to the truth campaign’s success?

b. What did you learn about both the truth campaign and the quit line? Please address both.

 

 

4. For the litter plan excerpt throughout Chapter 2 of Kotler and Lee, 2016, please reply to all parts: a, b, c, and d below and separate the replies to each

a. What was the major product used to support the anti-littering effort?

b. What was a price strategy for the litter campaign?

c.  What was a place strategy mentioned for the litter campaign?

d.  What was one of the major promotion strategies for the litter campaign?

 

5. Describe what you learned from the not driving and texting campaign and be sure to address:

barriers, benefits, motivators, competition, and influential others. Your reply should be in paragraph form and must bring in concepts from Chapter 2 of Kotler and Lee, 2016.

 

 

social marketing assignment
19392

Questions and Answers

·         1. 

The Operating System is a :

o    A. 

System Software

o    B. 

Application Software

o    C. 

Utility Software

o    D. 

Malware

 

·         2. 

 Files are Organized in:

o    A. 

RAM

o    B. 

Cache

o    C. 

Directories

o    D. 

None of the above

 

·         3. 

Computer Hardware is:

Discuss

o    A. 

A medium for Data Communications

o    B. 

A Physical Device that driven by data

o    C. 

A Physical Device Driven by software

o    D. 

All of the Above

 

·         4. 

Two types of Networks are :

Discuss

o    A. 

WAN and LAN

o    B. 

WAN and LAN

o    C. 

TAN and CAN

o    D. 

All of the above

 

·         5. 

The Window’s Desktop is:

Discuss

o    A. 

An area that is used for viewing documents

o    B. 

An area that organizes your documents

o    C. 

An area that gives you quick access to files

o    D. 

All of the Above

 

·         6. 

A graphic artist would use:

o    A. 

Accounting Software

o    B. 

Word Processing Application

o    C. 

Graphics Presentation Software

o    D. 

Antivirus Software

 

·         7. 

Backing up of computer data is the process of:

Discuss

o    A. 

Reversing the files stored on the hard drive

o    B. 

Putting your computer in the back of the room

o    C. 

Storing an extra copy of data on the hard disk

o    D. 

Storing an extra copy on an external storage device

 

·         8. 

The process of carrying out a command is called:

o    A. 

Fetching

o    B. 

Controlling

o    C. 

Storing

o    D. 

Executing

 

·         9. 

A Database is used to:

o    A. 

Store and Organize data in records

o    B. 

Store and Organize papers

o    C. 

Store and Organize records in files

o    D. 

Store and Organize records in fields

 

·         10. 

ABC Super Market has a new inventory system, what type of software is managing it?

Discuss

o    A. 

Communications Software

o    B. 

System Software

o    C. 

Accounting Software

o    D. 

Database Software

 

·         11. 

Electronic mail is best used to:

o    A. 

Send and Receive messages over a network

o    B. 

Send and Receive messages via the Internet

o    C. 

Send and Receive messages via radio waves.

o    D. 

A and B

 

·         12. 

The term Icon refers to:

o    A. 

A Picture of symbol that represents a command

o    B. 

A Photograph

o    C. 

A Leader

o    D. 

A Symbol of Power

 

·         13. 

Word Processing and Desktop Publishing are Applications

o    A. 

True

o    B. 

False

 

·         14. 

What does the “R” in RAM stands for?

o    A. 

Rewrite

o    B. 

Read

o    C. 

Readable

o    D. 

Random

 

·         15. 

Which of the following is a multi-user, multi-tasking Operating System?

o    A. 

MSDOS

o    B. 

Windows 95/98

o    C. 

UNIX

o    D. 

Utility Software

 

·         16. 

Which one of the following applications is used to manage non-numeric lists?

o    A. 

Database Management System

o    B. 

Spreadsheet

o    C. 

Graphics Software

o    D. 

Microsoft Disk Operating System

 

·         17. 

 Raw facts such as letters, words and sounds are called:

o    A. 

Commands

o    B. 

Data

o    C. 

User Response

o    D. 

Programs

 

·         18. 

The first electronic digital computer was built in the:

o    A. 

1920’s

o    B. 

1940’s

o    C. 

1960's

o    D. 

1970's

 

·         19. 

Modem is short for:

o    A. 

Modulation Demolition

o    B. 

Modulator Demodulator

o    C. 

A and B

o    D. 

None of the above

 

·         20. 

The Main directory is otherwise called the _____________?

o    A. 

Truck Directory

o    B. 

C directory

o    C. 

Root Directory

o    D. 

LAN Directory

 

·         21. 

Software development is most often done by:

o    A. 

Analyst

o    B. 

Programmer

o    C. 

End User

o    D. 

None of the Above

 

·         22. 

C++ is a Programming Language

o    A. 

True

o    B. 

False

 

·         23. 

DVD stands for ______________

o    A. 

Digital video data

o    B. 

Direct video

o    C. 

Digital versatile disc

o    D. 

Direct vertical disc

 

·         24. 

GUI Stands for ____________________  

o    A. 

Graphical User Interface

o    B. 

Greater User Interface

o    C. 

Graphical Utility Icon

o    D. 

Graphical Utility Interface

 

·         25. 

The special formatting language used to create Web Pages is called:

o    A. 

HTML

o    B. 

COBOL

o    C. 

Perl

o    D. 

JAVA

 

·         26. 

Skyquest Inc has a large science and research facility. They hope to improve their systems performance and simulations, the types of computers they are using are: I)   Work Stations II) Terminals III) Main Frame IV) Super Computers

o    A. 

I and IV

o    B. 

II and III

o    C. 

I and III

o    D. 

I only

 

·         27. 

An example of an Input device is a:

o    A. 

Digital Camera

o    B. 

Plotter

o    C. 

Optical Disc

o    D. 

Monitor

 

·         28. 

An example of an Output device is a:

o    A. 

Scanner

o    B. 

Plotter

o    C. 

Tapes

o    D. 

Software

 

·         29. 

The Stages of Storage are:

o    A. 

Primary, Secondary and Tertiary

o    B. 

Primary, Secondary, and Memory

o    C. 

Primary and Secondary

o    D. 

None of the above

 

·         30. 

 The most popular device for computer games is called:

o    A. 

Track Ball

o    B. 

Touch Screen

o    C. 

Glide Pad

o    D. 

Joystick

 

·         31. 

Multimedia is similar to Multi-Tasking

o    A. 

True

o    B. 

False

 

·         32. 

A computer Virus is a malicious program that affects the computer

o    A. 

True

o    B. 

False

 

·         33. 

Which of the following is required to access the internet from a home location?

Discuss

o    A. 

Access to an Internet node or a service provider

o    B. 

Access to a LAN

o    C. 

Access to a mainframe computer

o    D. 

D) An E-mail address d) An E-mail address d) An E-mail address An Email Address

 

·         34. 

ISP Stands for Internet Service Provider

o    A. 

True

o    B. 

False

 

·         35. 

The main difference between a super computer and a main frame is

o    A. 

Processing speed and memory size

o    B. 

Architecture

o    C. 

Architecture

o    D. 

Number of users

o    E. 

All of the above

 

·         36. 

The WWW and the INTERNET are the same thing

o    A. 

True

o    B. 

False

 

·         37. 

1024 KB make 1MB

o    A. 

True

o    B. 

False

 

·         38. 

  Diagnosis Software is used to:

o    A. 

Monitor activity and health of software

o    B. 

Heal the sick

o    C. 

Stop Viruses

o    D. 

Format a disk

 

·         39. 

The size of the computer’s memory is measured by the number of:

o    A. 

Memory Space

o    B. 

Bytes

o    C. 

RAM

o    D. 

ROM

 

·         40. 

   In Spread Sheets values, formulas and Labels are stored in :

o    A. 

Ranges

o    B. 

Functions

o    C. 

Labels

o    D. 

Cells

·         41. 

The keyboard is output Device used to input data to the computer

o    A. 

True

o    B. 

False

 

·         42. 

  In Word Processing to Embolden means:

Discuss

o    A. 

To increase the size of the font

o    B. 

To Render the font

o    C. 

To increase the outline of the font

o    D. 

None of the Above

 

·         43. 

Networks are always connected in the same building

o    A. 

True

o    B. 

False

 

·         44. 

ENIAC stands for:

o    A. 

Electronic Networks Integrated Ace Computer

o    B. 

Electronic Numerical Integration and Calculation

o    C. 

Electronic Numerical Integer And Computing

o    D. 

Electronic November Is A Crossing

 

·         45. 

Micro Computers are:

o    A. 

Devices that are only seen by a microscope

o    B. 

Large and Complex Machines for I/O processing

o    C. 

Single user devices used in Small Home Office Environment

o    D. 

None of the above

 

·         46. 

A Network is:

o    A. 

Series of communication point connected by a nodes

o    B. 

A Series of points or nodes interconnected by communication paths

o    C. 

Series of nodes connecting paths and interconnections

o    D. 

A path on a Series of interconnecting points

 

·         47. 

The WWW is:

o    A. 

World Wide Wig of collections

o    B. 

World Wide WAN of Computers

o    C. 

World Wide Web

o    D. 

None of the above

 

·         48. 

A byte is a:

o    A. 

Scar that is inflicted by an animal of some kind

o    B. 

Single unit of a megabyte

o    C. 

Representation of a single character

o    D. 

All of the Above

 

·         49. 

When it comes to database Records are:

o    A. 

Devices that store music

o    B. 

A combination of related fields

o    C. 

A storage system

o    D. 

None of the above

 

·         50. 

The primary key is software used to open virtual doors

o    A. 

True

o    B. 

False

 

·         51. 

Which storage device is considered portable?

o    A. 

Hard Disk

o    B. 

Magnetic Tape

o    C. 

Flash Drive

o    D. 

ROM

 

·         52. 

A web portal is

o    A. 

A website that manage programs

o    B. 

A website that find information on other websites

o    C. 

A sports website

o    D. 

An all in one web resource and communication hub

 

·         53. 

Which of the following is true regarding deleted files in Windows?

o    A. 

Once the files have been deleted, there is no scope left for recovering them

o    B. 

The last 100 files that have been deleted can be recovered

o    C. 

The deleted files are sent to a Recycle Bin

o    D. 

None of the Above

 

·         54. 

You are preparing a letter in Notepad and your computer reboots without your saving the file, can you recover what you had written?

o    A. 

Yes

o    B. 

No

 

·         55. 

Which of the following are extensions of graphics files?

o    A. 

.BMP

o    B. 

.TXT

o    C. 

.DOC

o    D. 

.EXE

 

·         56. 

Select the ones you like

o    A. 

Option1

o    B. 

Option2

o    C. 

Option3

o    D. 

Option4

 

multiple questions progressive delivery.
19368

 

 

Subject:  Case Preparation Assignment:  Telsys International

 

On September 11th through 20th, the class will be discussing “TelSys International:  A Marriage of Two Cultures.” This case begins o/a page 5 of your Curriculum Packet.  It is likely that the material that we develop as a group will become the basis for our midterm exam, October 4th.

 

To insure that all students are prepared and that our discussions are vigorous, I am assigning some written preparation for you to bring to class. This will be collected on the first discussion date, and will be graded. Please prepare typewritten answers to the following questions.

 

1.      Narrate the major issues in this case in NOT MORE THAN 5 sentences.

 

2.      Cultural differences between American and Malaysian negotiating styles must be understood and anticipated if negotiation is to be successful. List the significant differences, as you see them?

 

3.      Based upon your comparison of Telsys’ and VCG’s desired outcomes on the major negotiating issues, is there a basis for a mutually satisfactory agreement? Explain.

 

4.      Are the two sides better off negotiating as competitors or as collaborators?  Explain.

 

5.      For the major negotiating issues below, please determine the ideal outcome and the minimally acceptable outcome for both the TelSys team and VCG:

 

·         Determine the equity (ownership) split between Chesney’s team and VCG

·         Who should become president of the ITC holding company in Canada?

·         Who should become president of TelSys International in the US?

·         Who should be Chairman of the Board of ITC?

 

6.      In Chesney’s role, what information would you want that is currently lacking in the case material?

 

Please be sure that your answers are justified by solid consideration of the case material. Please do not wander outside of the material, nor assume facts not included. Brevity, as always, is encouraged but not as a substitute for thoroughness. I am available by email if you find yourself ‘stuck’ on any of these issues. As usual in case discussions, there are no ‘right’ answers or ‘wrong’ ones. What matters here is YOUR answer, and the consequences we’d face if that answer became a decision.

 

You may study collaboratively with your classmates, but your written submission must be yours alone.

Subject: Case Preparation Assignment: Telsys International
19361

 In this assignment, discuss the concept of emerging markets in your words. If someone asked you to explain the concept of an emerging market, what would you tell them? Moreover, it is important to know how emerging markets affect the world as well as America financially, politically, and legally.

 

Using the module readings, online library resources, and the Internet, do the following:

  • Explain in your own words what an emerging market is.
  • Explain why emerging markets are important in today’s global economic markets.
  • Explain the implications of emerging markets on America’s financial future. Do emerging markets affect America’s financial, political, or legal future? How?

Write your initial response in a minimum of 200–300 words. Apply APA standards to the citation of sources.

Explaining Emerging Markets and Their Importance
19359

Emerging markets affect the domestic market in America and its interaction with the global markets. Businesses from emerging markets are traded vigorously on the American stock market; hence it is important to understand emerging markets and their impact from domestic and global perspectives.

In this assignment you will explain the importance of emerging markets to both domestic and global markets. Do the following to complete this assignment:

  • Define what an emerging market is from a domestic perspective.
  • Define what an emerging market is from a global perspective.
  • Explain the importance of an emerging market from a domestic viewpoint.
  • Explain the importance of an emerging market from a global viewpoint.

Utilize at least two scholarly sources.

Write a 3–5-page paper in Word format. Apply APA standards to the citation of sources

Explaining the Importance of Emerging Markets
19330

Assignment 1 (Chapter 2)

Read Amazon’s description of Amazon Go here, first. Then, read this Fast Company article. Finally, please answer the following questions. You are not required to use complete sentences, but please write enough that I can understand your answer. Type your answers directly into this document and submit it on D2L. Submit either a Word document or a PDF; please do not submit Pages documents.

 

1. What type of marketing management philosophy do you think Amazon has? Why do you think so?

 

 

2. Describe Amazon Go’s target market. (Your answer should refer to specifically Amazon Go, not Amazon in general.)

亚马逊 Gianna Puerini Amazon Go的目匆忙、饥饿的人。消者会找到随拿即走的食物、小吃和料等。Amazon Go用科技来帮助人不用拥挤在收银员的神奇体,看起来达到

 

3. When Amazon developed Amazon Go, which option were they pursuing from Ansoff’s opportunity matrix? How do you know?

 

 

4. Now, consider the Boston Consulting Group’s Portfolio Matrix. In Amazon’s portfolio of strategic business units, is Amazon Go a star, question mark, cash cow, or dog? How do you know?

Question mark:

 

 

5. How would you describe Amazon Go’s competitive advantage? What type of competitive advantage do you think it is, and why? 

The cashierless shop, which uses AI to ring up your purchases, could be a key part of Amazon’s expanding vision of retail’s future

Reflection 1

Use this assignment to reflect upon what you’ve read and learned over the course of this module. Also use it as an opportunity to ask for clarification on any topics you didn’t fully understand, or questions that came up while you were working. Think of it as the participation and discussion you might do in a face-to-face class. I’ll clarify things and answer your questions just like I would in class or office hours. Full credit will be given to reflections that seem thought-out and well-considered.

 

1.    First Impressions: List thoughts or ideas that came to mind as you did the work for the week.

 

 

2.    Key Terms: List words and concepts you felt were important this week.

 

 

3.    Questions: List any questions that came to mind while you completed the work this week. These questions can be about the content, a topic related to the content, or about assignments or the format of the class.

Assignment and Reflection about Principles of Marketing
19219

I page paper minimum. NO PLAGIARISM!!!

 

Please respond to the following questions:

1. Choose a specific fast-food restaurant you are familiar with (in a particular location). Describe the company's target market, and explain how its marketing mix is designed to appeal to this target market.

2. How do you create and use a perceptual map? What positioning criteria might car manufacturers use in creating a perceptual map?

3. Marketers often have huge amounts of information about their customers. What ethical issues should marketers include in their decisions regarding how to use customer information?

4. Define both qualitative and quantitative research. Provide two examples of each.

POM WK4 Home work help - NO PLAGIARISM!!!
19218

1 page minimum. NO PLAGIARISM!!! 

 

Please respond to the following questions:

1. You have just been hired by a car and home insurance agency and learned they do not have a CRM program. Why should the agency have a CRM program, and what CRM efforts would you recommend?

2. Why is it important for marketers to understand the product life cycle? Explain.

3. Why is it important for marketers to pay special attention to providing excellent customer service? Explain.

4. Name three ways in which a firm can evaluate service quality. Write a short sentence in which you prove an example of each.

 

Please write your answers with an academic tone. That is, use full sentences and paragraphs and without bullet points or numbered lists. Provide a list of items only when the question specifically requires you to provide a list. Do not use contractions in formal writing. Use proper grammar, syntax, and spelling.

POM WK5 Homework Help - NO PLAGIARISM!!!
19160

In this assignment, you will create a Situation Analysis for one (1) of the following companies / brands: Fiat Chrysler, IBM, Burger King, or Old Spice

Each of these four (4) companies (Fiat Chrysler, IBM, Burger King, and Old Spice) has been through numerous changes in recent years. For this assignment, select only one (1) company / brand. Use the information listed, as well as your own knowledge and research, to complete the provided situation analysis template. Additional research should include the use of the company's Website, the course textbook, and other online sources.

 

Based on what you’ve learned so far in this course, regarding the 5 Cs, 4Ps, and STP, complete the assessment questions below. Submit the completed template in the Week 10 assignment submission link.

Name:

Professor’s Name:

Course Title:

Date:

Company/Brand Selected (Fiat Chrysler, IBM, Burger King, or Old Spice):

1. Customers

Who are the current customers/users? Include information related to demographics, psychographics and buying behavior, price sensitivity, customer satisfaction and loyalty.

For example: You could include information such as whether the brand is trying to appeal to a certain social or cultural group and how customers perceive the product/brand. It’s also possible to include demographic information related to: age, educational attainment, geographic area, gender, race, employment status and/or home ownership. Additionally, you can discusspsychographic information which includes those attributes that relate to personality, values, attitudes, interests, or lifestyles of people. This area is also related to situational life stages as well as customer beliefs, and how customers want to see themselves and be perceived. Some examples of psychographic groups include video gamers, soccer moms, sports fanatics, hipsters, and single moms. Life cycle stages include: retirees, new homeowners, college students and new parents. Be aware that some products/brands may appeal to a wider customer base than others.

[Insert response]

What do the customers buy/use?

[Insert response]

What changes can the company/brand expect in the future? How can the company/brandbetter serve its customers? 

(For example, you could include information about the current demand for the product/brand, and how it is changing or has changed including possible variations or modifications in the future. You may also determine/discuss if the brand/company can take advantage or has taken advantage of the changes. It’s also possible to consider and talk about whether the product/brand is a less expensive substitute, perhaps, or maybe a product/brand that is easier to use with more features.)

[Insert response]

Opportunities (Make sure you label why you call each item an opportunity): 

1. [Insert response]

2. [Insert response]

3. [Insert response]

Threats: (Make sure you label why you call each item a threat):

1. [Insert response]

2. [Insert response]

3. [Insert response]

2. Company

This Section Discusses what the brand is currently.
Identify strengths and weaknesses of the company/brand as it exists today, providing at least 3 strengths and 3 weaknesses. What does the company/brand do well and not so wellat this very moment?

List 3 Strengths (Make sure you label why you call each item a Strength): 

1. [Insert response]

2. [Insert response]

3. [Insert response]

List 3 Weaknesses: (Make sure you label why you call each item a weakness): 

1. [Insert response]

2. [Insert response]

3. [Insert response]

This Section deals with what the company/brand needs to become.

How can the company/brand improve its weaknesses and maintain or grow its strengths?Suggest how the company/brand can improve upon the things it does well and not so well.

[Insert response]

3. Context

Define the current business environment. Include information about political, legal, economic technological and societal factors that may influence sales.

For example: You could perhaps discuss the current trends and conditions for this Industry and for the brand. It’s possible to include information about how the Economy affects this industry.This could include changes in income: are people losing jobs, or getting paid more? Changes in spending habits could be considered as well. Other factors such as use of public transportation and shopping online may also be relevant. Whether or not the product is high-tech, or state-of-the-art can be also be included in describing the context. For example, are there other companies producing new versions of the product? Is the market changing quickly? How is technology affecting this product or service? Are there any new laws that may affect the brand?

Political Environment: [Insert response]

Legal: [Insert response]

Economic: [Insert response]

Technological: [Insert response]

Societal/Sociocultural: [Insert response]

4. Collaborators

Define the business partnerships. Does the company/brand have any current partnerships?What other company/brand may be a good partner for them?

Current Partnerships and the discussion on them: [Insert response]

Proposed Partnerships and the discussion them: [Insert response]

5. Competitors

Who are the main competitors? Label and discuss the top three competitors and why you consider them a competitor. 

Competitor 1: [Insert response]

Competitor 2: [Insert response]

Competitor 3: [Insert response]

6. Recommendations

Based upon the analysis you just completed in this worksheet, what are three (3) key recommendations that you could pass along to Management regarding the future direction of the company you selected? Discuss why you have created these strategies and why you think they should be undertaken and work for the business. 

1.Recommendation #1 and the Defense of the Recommendation: [Insert response]

2. Recommendation #2 and the Defense of the Recommendation: [Insert response]

3. Recommendation #3 and the Defense of the Recommendation: [Insert response]

Situation Analysis
19097

For purposes of this essay, you are asked to select a specific new product (Keytone Supplements) to discuss in your essay. 

This essay should consist of a minimum of 3-4 paragraphs, and any outside sources that you use must be appropriately cited

Your essay should include:

1. The first paragraph in this essay should be about this new product (keytone supplements).  Provide a link to the web site for this product in this paragraph

2. Identify and explain the environmental force(s) that created the demand and opportunity for this product. Examples of these factors would be: consumers changing their wants and needs (social); changes in technology that makes a new product economically feasible or desirable or renders an existing product obsolete (technology); the establishment of new government regulations or legislation (regulatory); changes in the economic landscape that affect consumer purchasing power and spending (economic); the entrance of a new competitor in the market or alternative forms of competition (competition). 

3. How does the new product satisfy the demand created by the environmental forces you identified? Be specific. 

4. Identify brand, product and generic competitors for this product. Remember, there are different types of competitors. For example, Coke and Pepsi would be considered “brand” competitors because they offer the same basic features and benefits at similar prices. However, Coke and Mountain Dew would be considered “product” competitors because they compete in the same product class (soft drinks). Additionally, Coke faces “generic” competitors such as water, tea, coffee and juice because these products satisfy the same basic need (thirst).

Marketing Environment Discussion: Keytone Supplements
19029

Students, please view the "Submit a Clickable Rubric Assignment" in the Student Center.
Instructors, training on how to grade is within the Instructor Center.

Assignment 2: Factors Affecting Marketing Strategy
Due Week 8 and worth 220 points

Go to a local store that sells store brands or off-brand consumer  products. Choose any off-brand consumer product that you want to  reposition into a national brand. To qualify as a product for this  assignment, the consumer product should not be currently represented by  an advertising campaign. (A quick Google search, as well as the absence  of ads for the product in your daily life, is one (1) way that you can  verify a product’s lack of an associated major advertising campaign).  For this assignment, you will be creating an advertising campaign to  launch this off-brand product to national prominence. Determine whether  you wish to mimic an existing advertising campaign or whether you wish  to create a completely unique campaign altogether to launch the selected  product.

Go to the following pages of the United States’ Census Bureau’s  Website and locate information regarding the market segment that the  selected product is geared toward:

Write a six to eight (6-8) page paper in which you:

1. Thoroughly describe in at least one (1) full paragraph:

a) whether the product is a low, medium, or high involvement product.

b) the perceived quality signals for the product (e.g., price, advertising intensity, warranties).

c) whether you are mimicking an existing campaign or building your own and the reason for your choice.

2. Provide statistical data from the U.S. Census on the size of the  market segment to which the advertisement will be geared toward. Using  the summary tables, determine if this market segment has grown over the  past ten (10) years, and project if it will continue to grow within the  next ten (10) years. Analyze three (3) factors affecting this market  segment, as well as how these factors are changing the segment’s  purchasing behavior for this product.

3. Determine which reference groups influence this market segment.  Strategize which diffusion rate is most appropriate for this product to  move it into national prominence. Determine diffusion determinants and  diffusion inhibitors for this product using Table 7-3 in Chapter 7.  Recommend a diffusion enhancement strategy that incorporates reference  groups for this product.

4. Develop characteristics of the product that you want to promote in your advertising campaign using Table 10-2 in Chapter 10.

5. Determine which dimension best suits the selected product, and build a promotion-focused or prevention-focused campaign.

6. Determine whether the selected product will have a high or low  involvement learning need. Develop a strategy for consumers to  rediscover the selected product, using Table 9-1 in Chapter 9 as a  guide.

7. Map out the impact of lifestyle on consumer behavior, using Figure  12-2 in Chapter 12 to assist you. Determine if there will be an  increase or decrease in purchases or consumption. Evaluate how these  factors affect consumption.

8. Evaluate your campaign for the selected product and its effect on problem recognition.

9. Use at least three (3) quality academic resources in this assignment. Note: Wikipedia and other Websites do not qualify as academic resources.

Your assignment must follow these formatting requirements:

  • Be typed, double spaced, using Times New Roman font (size 12), with  one-inch margins on all sides; citations and references must follow APA  or school-specific format. Check with your professor for any additional  instructions.
  • Include a cover page containing the title of the assignment, the  student’s name, the professor’s name, the course title, and the date.  The cover page and the reference page are not included in the required  assignment page length.

Your Assignment must be saved as:

<![endif]-->Grading for this assignment will be based on answer quality, logic / organization of the paper, and language and writing skills, using the following rubric.

Points: 220

Assignment 2: Factors Affecting Marketing Strategy

Criteria

Unacceptable

Below 70% F

Fair

70-79% C

Proficient

80-89% B

Exemplary

90-100% A

1. Thoroughly describe (in at least one [1] full paragraph):

a) whether the product is a low, medium, or high involvement product.

b) the perceived quality signals for the product (e.g., price, advertising intensity, warranties).

c) whether you are mimicking an existing campaign or building your own and the reason for your choice.

Weight: 5%

Did not submit or incompletely described (in at least one [1] full paragraph):

a) whether the product is a low, medium, or high involvement product.

b) the perceived quality signals for the product (e.g., price, advertising intensity, warranties).

c) whether you are mimicking an existing campaign or building your own and the reason for your choice.

Partially described (in at least one [1] full paragraph):

a) whether the product is a low, medium, or high involvement product.

b) the perceived quality signals for the product (e.g., price, advertising intensity, warranties).

c) whether you are mimicking an existing campaign or building your own and the reason for your choice.

Satisfactorily described (in at least one [1] full paragraph):

a) whether the product is a low, medium, or high involvement product.

b) the perceived quality signals for the product (e.g., price, advertising intensity, warranties).

c) whether you are mimicking an existing campaign or building your own and the reason for your choice.

Thoroughly described (in at least one [1] full paragraph):

a) whether the product is a low, medium, or high involvement product.

b) the perceived quality signals for the product (e.g., price, advertising intensity, warranties).

c) whether you are mimicking an existing campaign or building your own and the reason for your choice.

2. Provide statistical data from the U.S. Census on the size of the market segment to which the advertisement will be geared toward. Using the summary tables, determine if this market segment has grown over the past ten (10) years, and project if it will continue to grow within the next ten (10) years. Analyze three (3) factors affecting this market segment, as well as how these factors are changing the segment’s purchasing behavior for this product.
Weight: 15%

Did not submit or incompletely provided statistical data from the U.S. Census on the size of the market segment to which the advertisement will be geared toward. Did not submit or incompletely, using the summary tables, determined if this market segment has grown over the past ten (10) years, and did not submit or incompletely projected if it will continue to grow within the next ten (10) years. Did not submit or incompletely analyzed three (3) factors affecting this market segment, as well as how these factors are changing the segment’s purchasing behavior for this product.

Partially provided statistical data from the U.S. Census on the size of the market segment to which the advertisement will be geared toward. Partially, using the summary tables, determined if this market segment has grown over the past ten (10) years, and partially projected if it will continue to grow within the next ten (10) years. Partially analyzed three (3) factors affecting this market segment, as well as how these factors are changing the segment’s purchasing behavior for this product.

Satisfactorily provided statistical data from the U.S. Census on the size of the market segment to which the advertisement will be geared toward. Satisfactorily, using the summary tables, determined if this market segment has grown over the past ten (10) years, and satisfactorily projected if it will continue to grow within the next ten (10) years. Satisfactorily analyzed three (3) factors affecting this market segment, as well as how these factors are changing the segment’s purchasing behavior for this product.

Thoroughly provided statistical data from the U.S. Census on the size of the market segment to which the advertisement will be geared toward. Thoroughly, using the summary tables, determined if this market segment has grown over the past ten (10) years, and thoroughly projected if it will continue to grow within the next ten (10) years. Thoroughly analyzed three (3) factors affecting this market segment, as well as how these factors are changing the segment’s purchasing behavior for this product.

3. Determine which reference groups influence this market segment. Strategize which diffusion rate is most appropriate for this product to move it into national prominence. Determine diffusion determinants and diffusion inhibitors for this product using Table 7-3 in Chapter 7. Recommend a diffusion enhancement strategy that incorporates reference groups for this product.

Weight: 15%

Did not submit or incompletely determined which reference groups influence this market segment. Did not submit or incompletely strategized which diffusion rate is most appropriate for this product to move it into national prominence. Did not submit or incompletely determined diffusion determinants and diffusion inhibitors for this product using Table 7-3 in Chapter 7. Did not submit or incompletely recommended a diffusion enhancement strategy that incorporates reference groups for this product.

Partially determined which reference groups influence this market segment. Partially strategized which diffusion rate is most appropriate for this product to move it into national prominence. Partially determined diffusion determinants and diffusion inhibitors for this product using Table 7-3 in Chapter 7. Partially recommended a diffusion enhancement strategy that incorporates reference groups for this product.

Satisfactorily determined which reference groups influence this market segment. Satisfactorily strategized which diffusion rate is most appropriate for this product to move it into national prominence. Satisfactorily determined diffusion determinants and diffusion inhibitors for this product using Table 7-3 in Chapter 7. Satisfactorily recommended a diffusion enhancement strategy that incorporates reference groups for this product.

Thoroughly determined which reference groups influence this market segment. Thoroughly strategized which diffusion rate is most appropriate for this product to move it into national prominence. Thoroughly determined diffusion determinants and diffusion inhibitors for this product using Table 7-3 in Chapter 7. Thoroughly recommended a diffusion enhancement strategy that incorporates reference groups for this product.

4. Develop characteristics of the product that you want to promote in your advertising campaign using Table 10-2 in Chapter 10.

Weight: 5%

Did not submit or incompletely developed characteristics of the product that you want to promote in your advertising campaign using Table 10-2 in Chapter 10.

Partially developed characteristics of the product that you want to promote in your advertising campaign using Table 10-2 in Chapter 10.

Satisfactorily developed characteristics of the product that you want to promote in your advertising campaign using Table 10-2 in Chapter 10.

Thoroughly developed characteristics of the product that you want to promote in your advertising campaign using Table 10-2 in Chapter 10.

5. Determine which dimension best suits the selected product, and build a promotion- focused or prevention- focused campaign.

Weight: 10%

Did not submit or incompletely determined which dimension best suits the selected product, and built a promotion-focused or prevention- focused campaign.

Partially determined which dimension best suits the selected product, and built a promotion-focused or prevention- focused campaign.

Satisfactorily determined which dimension best suits the selected product, and built a promotion-focused or prevention- focused campaign.

Thoroughly determined which dimension best suits the selected product, and built a promotion-focused or prevention- focused campaign.

6. Determine whether the selected product will have a high or low involvement learning need. Develop a strategy for consumers to rediscover the selected product, using Table 9-1 in Chapter 9 as a guide.

Weight: 10%

Did not submit or incompletely determined whether the selected product will have a high or low involvement learning need. Did not submit or incompletely developed a strategy for consumers to rediscover the selected product, using Table 9-1 in Chapter 9 as a guide.

Partially determined whether the selected product will have a high or low involvement learning need. Partially developed a strategy for consumers to rediscover the selected product, using Table 9-1 in Chapter 9 as a guide.

Satisfactorily determined whether the selected product will have a high or low involvement learning need. Satisfactorily developed a strategy for consumers to rediscover the selected product, using Table 9-1 in Chapter 9 as a guide.

Thoroughly determined whether the selected product will have a high or low involvement learning need. Thoroughly developed a strategy for consumers to rediscover the selected product, using Table 9-1 in Chapter 9 as a guide.

7. Map out the impact of lifestyle on consumer behavior, using Figure 12-2 in Chapter 12 to assist you. Determine if there will be an increase or decrease in purchases or consumption. Evaluate how these factors affect consumption.

Weight: 15%

Did not submit or incompletely mapped out the impact of lifestyle on consumer behavior, using Figure 12-2 in Chapter 12 to assist you. Did not submit or incompletely determined if there will be an increase or decrease in purchases or consumption. Did not submit or incompletely evaluated how these factors affect consumption.

Partially mapped out the impact of lifestyle on consumer behavior, using Figure 12-2 in Chapter 12 to assist you. Partially determined if there will be an increase or decrease in purchases or consumption. Partially evaluated how these factors affect consumption.

Satisfactorily mapped out the impact of lifestyle on consumer behavior, using Figure 12-2 in Chapter 12 to assist you. Satisfactorily determined if there will be an increase or decrease in purchases or consumption. Satisfactorily evaluated how these factors affect consumption.

Thoroughly mapped out the impact of lifestyle on consumer behavior, using Figure 12-2 in Chapter 12 to assist you. Thoroughly determined if there will be an increase or decrease in purchases or consumption. Thoroughly evaluated how these factors affect consumption.

8. Evaluate your campaign for the selected product and its effect on problem recognition.

Weight: 10%

Did not submit or incompletely evaluated your campaign for the selected product and its effect on problem recognition.

Partially evaluated your campaign for the selected product and its effect on problem recognition.

Satisfactorily evaluated your campaign for the selected product and its effect on problem recognition.

Thoroughly evaluated your campaign for the selected product and its effect on problem recognition.

9. Four (4) references

Weight: 5%

No references provided

Does not meet the required number of references; some or all references poor quality choices.

Meets number of required references; all references high quality choices.

Exceeds number of required references; all references high quality choices.

10. Writing Mechanics, Grammar, Formatting, Clarity and Coherence of Writing

Weight: 5%

Serious and persistent errors in grammar, spelling, punctuation, or formatting. Information is confusing to the reader and fails to include reasons and evidence that logically support ideas.

Partially free of errors in grammar, spelling, punctuation, or formatting. Information is partially clear with minimal reasons and evidence that logically support ideas.

Mostly free of errors in grammar, spelling, punctuation, or formatting. Information is mostly clear and generally supported with reasons and evidence that logically support ideas.

Error-free or almost error-free grammar, spelling, punctuation, or formatting. Information is provided in a clear, coherent, and consistent manner with reasons and evidence that logically support ideas.

11. Appropriate use of APA in-text citations, source integration, and reference section.

Weight: 5%

Lack of in-text citations and / or lack of reference section. Serious errors in the integration of sources, such as intentional or accidental plagiarism, or failure to use in-text citations.

In-text citations and references are provided, but they are only partially formatted correctly in APA style. Sources are partially integrated using effective techniques of quoting, paraphrasing, and summarizing.

Most in-text citations and references are provided, and they are generally formatted correctly in APA style. Sources are mostly integrated using effective techniques of quoting, paraphrasing, and summarizing.

In-text citations and references are error free or almost error free and consistently formatted correctly in APA style. Sources are consistently integrated using effective techniques of quoting, paraphrasing, and summarizing.

Assignment 2: Factors Affecting Marketing Strategy
19020

Attached are the two papers referenced in the assignment.  Please read them both so you know what information is needed for this paper!! 

 

 

Purpose of Assignment 

All products/services go through a life cycle of the Product Life Cycle (product introduction, growth, maturity, decline and termination) for a NEW PRODUCT (NPI - new product introduction). These various stages affect the marketing strategy and promotional efforts. In Week 3, you will incorporate a product strategy that addresses at least 3 areas of the product life cycle. The primary objective of this assignment is to allow the student to demonstrate an understanding of the factors that can affect the launch of a product or service. A secondary objective is to understand the differences in a product launch in the U.S. (domestic market) and an international market of the student election.  

Format For The Week Three Paper
Please, use the following format for your week three paper.  Thanks.

Promotion and Product Life Cycle 

[Note: The selected company and the consumer product are the ones researched in week one and the product/service the one selected in week two].

1.  Select/Confirm the Foreign Country of your choice with a brief size description and main economic and social factors

Provide a brief size description of the selected country (geographical, population and GDP) and describe major economic factors and social factors related to your consumer product choice.

2.  Describe at least three areas of the product life cycle for the selected new product (product introduction, growth, maturity,  decline and termination).

This addresses the consumer product choice you made.

a - a PLC for the Domestic Market

b - a PLC for the selected Foreign Market

3.  Describe how you will measure (what metrics will be used to determine success or failure) the marketing activities (Positioning, Targeting, and the 4 P's).

a - Domestic Market

b - Foreign Market

Here you should describe the metrics you will use for each one of the following marketing activities: Positioning, Targeting, and the 4 P's.  In addition to the description, you should include numerical ranges for each one of your metrics.

4.  Create at least two different types of media methods for the products: 

a - Domestic Market

        1 - One media method must be a print method

        2 - one must be non-print.

b - Foreign Market

        1 - One media method must be a print method

        2 - one must be non-print.

A media method is a media strategy which highlights your product. For example, (this cannot be used in this assignment), a non-print media method would be a Facebook campaign that provides a user a reward for each review, positive or negative, posted about the use/appearance/price/etc. of the product. In your assignment, you should have 2-3 sentences about each media method (i.e. one paragraph of what you would do, not how to do it).  Please, check the Classroom Message Area for Media Strategy Information and Communication and Advertising Strategies.

 5 - Address three elements of the Product and Promotion List (see below):
 

  • Product and Promotion List:

                        5.1Integrated Marketing Communication

                               a.  Domestic Market

                               b.  Foreign Market

                        5.2 Advertising Strategy/Objectives

                               a.  Domestic Market

                               b.  Foreign Market

                        5.3 Push and Pull

                               a.  Domestic Market

                               b.  Foreign Market

5.4. Media Strategy

                               a.  Domestic Market

                               b.  Foreign Market

                        5.5 Advertising Execution                     

                               a.  Domestic Market

                               b.  Foreign Market

                        5.6 Direct Marketing

                               a.  Domestic Market

                               b.  Foreign Market

5.7 Public Relations/Strategies

                               a.  Domestic Market

                               b.  Foreign Market

5.8 Positioning 

                               a.  Domestic Market

                               b.  Foreign Market

Please, avoid generic descriptions and concentrate on the Product and Promotion strategies related to your consumer product choice.  

The plan will be a continuation of your global or multi-regional company you chose in Week 1 and the product selected in week 1. This will be incorporated into your overall marketing plan for Week 6.

Note: Charts/graphs/tables do not count toward the word count.

Cite a minimum of three peer-reviewed references.

Format your assignment consistent with APA guidelines.

Attached are the two papers referenced in the assignment.
19018

 

PRODUCT LIFE CYCLE

 An extremely interesting model in Marketing is the Product Life Cycle and how the Marketing Components (Positioning, Targeting, Product Strategies, Price Strategies, Promotion Strategies and Distribution strategies) varies for each stage of the Product Life Cycle.

1 - Could you select a product of your choice and describe how the Marketing Components would change for each one of the six stages of the Product Life Cycle (Introduction, Growth, Maturity, Decline, Termination)?

2 - What have you learned from this exercise?

Please, provide at least two research sources in your reply to this message.  Also, please, address each topic as separate titled paragraphs.  Thanks.

product life cycle
19015

This assignment consists of two (2) sections: a marketing plan and sales strategy, and a marketing budget. Note: You must submit both sections as separate files for the completion of this assignment.

For the first six (6) months your company is in business—to give you time to perfect your product and to learn from actual customers—you will start marketing and selling in your own community, a radius of twenty-five (25) miles from where you live.

For most non-alcoholic beverages, marketing (as opposed to the actual product itself) is key to success. Cola drinks, for example, are fairly undifferentiated, as are many energy drinks, juices, bottled water, and the like. Companies producing these types of beverages differentiate themselves and attract market share through marketing and brand awareness—both of which are critical to success.

Section 1: Marketing Plan & Sales Strategy (MS Word or equivalent)

Write the three to five (3-5) page Marketing Plan & Sales Strategy section of your business plan, in which you:

  1. Define your company’s target market.
    • Analyze the types of consumers who will be drinking your beverage in demographic terms (i.e., age, education level, income, gender, ethnic group, etc.). Support your analysis with actual data on the size of the demographic groups in your local community (nearby zip codes).
    • Outline the demographic information for your company specified on the worksheet in the course text (p. 107 | Demographic Description). Click here for help accessing a specific page number in your eBook.
      • Hints: At American FactFinder (http://census.gov), you will find demographic information on potential consumers in your area. If you are selling through other businesses (such as grocery stores), indicate the number of those businesses in your local area. You will find information about such businesses in your local area at County Business Patterns (https://www.census.gov/programs-surveys/cbp.html). Check Chapter 2 of Successful Business Plan for more research sources.

  2. Assess your company’s market competition.
    • Use the factors listed in the course text graphic (p. 123 | Assess the Competition) to assess your company’s market competition.
    • Defend your strategy to successfully compete against market leaders in your segment.
      • Hints: For example, in the soft drink market, it is intimidating to try to compete against Coke and Pepsi. Newcomers in mature markets typically must pursue niche markets or even create new market categories, as Red Bull did with energy drinks.
    • Defend your plan to differentiate yourself from the competition using the information detailed on the worksheet in the text (p. 131 | Market Share Distribution).
      • Hints: Every business faces competition and the non-alcoholic beverage market is an especially crowded market.

  3. Clarify your company’s message using the information provided on the worksheet in the text (p. 160 | The Five F’s).
  • Hints: Before you choose your marketing vehicles, you must determine the message you want to convey through those vehicles.

  1. Identify the marketing vehicles you plan to use to build your company’s brand. Justify the key reasons why they will be effective. Provide examples of other non-alcoholic beverage companies that use these tactics effectively.
  • Hints: If you plan to use online marketing tactics, refer to the worksheet in the text (p.171 | Online Marketing Tactics) to aid your response. Remember that even if you’re selling through grocery stores you need to build your brand and social media is a major part of that in regard to beverages. Some of the marketing tactics that beverage companies use include: sampling in grocery stores, building a following on social media, sponsoring events, exhibiting at trade shows attended by retailers, and so on. You will use a combination of these tactics. For example, if you decide to give out samples in grocery stores, promote your sampling on your social media networks and those of the grocery store.
  • Hints: If you are planning to distribute through resellers, describe how you plan to reach them, for example, through industry trade shows or by establishing your own sales force. For information on trade shows, visit the Trade Show News Network (http://www.tsnn.com). You can exhibit or network at these shows.

  1. Format your assignment according to these formatting requirements:
  2. Cite the resources you have used to complete the exercise. Note: There is no minimum requirement for the number of resources used in the exercise.
  3. Be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides; references must follow APA or school-specific format. Check with your professor for any additional instructions.
  4. Include a cover page containing the title of the assignment, the student’s name, the professor’s name, the course title, and the date. The cover page and the reference page are not included in the required page length.

Section 2: Marketing Budget (MS Excel worksheets template)

Section 2 uses the “Business Plan Financials” MS Excel template (see: Course Required Files in Week 1). Use the “Business Plan Financials Guide” (see: Course Required Files in Week 1) to support your development of the Marketing Budget.

  1. Complete the Marketing Budget worksheet for your company.
  • Hints: The goal of the marketing budget is to help you determine how much it will cost you to reach your market and achieve your sales goals.
  • Hints: When filling out the “Marketing Budget” worksheet in the Excel spreadsheet:
    • Begin in the current year and complete a marketing budget for the first year of your business. The information you enter in the marketing budget spreadsheet will flow through to your “Income Statement” in the Business Plan Financials.
    • Leave the number at zero (0) for any marketing vehicles you do not intend to use.
    • Remember that all marketing activities involve costs. If social media represents a significant portion of your marketing, assume you will have cost of advertising and that should be reflected on your budget. Even if a social media site charges nothing to use it, you will need to use company resources to manage the site, pay someone to execute your social media marketing campaigns, and will most likely pay for ads on that site.
    • Do NOT leave the “Marketing Budget” blank, assuming you will not have any marketing costs.
Marketing Plan
19007

Due Week 8 and worth 70 points

Use the “NAB Company Portfolio”. (PLEASE SEE THE ATTACHED DOCUMENT)

 

Write a three to six (3-6) page paper in which you provide the following information below.

Operations Plan (1 – 2 pages)

Note: Remember to assign a dollar amount to each operational cost you find, as you will need these figures for your income statement and cash flow in Week 8.

  1. Create an operations plan for your NAB company using the template in the text as a guide (p. 214 | Operations Plan Preparation Form - Click here for help accessing a specific page number in your eBook). Extract appropriate information from the NAB Company portfolio, where applicable. Other required items in the template should be filled in using your personal preferences.
  2. Provide a rationale for the competitive advantages section using appropriate functional-level and business-level strategies to explain the competitive advantages.
    • Note: Much of the research pertaining to the hints provided here can be found in the NAB company portfolio.
    • Hints: Consider whether you will rent or buy your facilities or outsource production to an existing company.
    • Hints: One of your biggest expenses as a startup non-alcoholic beverage company will be transitioning from a small batch prototype of your beverage to production on a large scale. Research the equipment you will need (vats, refrigerators, burners, ovens, bottling equipment, and so on), whether you will rent or buy, how you will maintain and clean it, and so forth. Consider how you will ensure quality control. What capacity do you intend to reach?
    • Hints: Deliberate your inventory control. Where do your supplies come from and what is your turnaround time to produce your beverage once you have received an order?
    • Hints: Consider your distribution method. Refer back to your notes for the SWOT analysis assignment in Week 2 of class.
    • Hints: How will you stay abreast of new developments in your industry? What new products do you have in development now, in addition to your flagship product?
  3. Describe your research and development activities and explain how they will contribute to the company.

Technology Plan (1 – 2 pages)

  1. Create a technology plan for your NAB company using the template in the text as a guide (p. 227 | Technology Plan Preparation Form ). Extract appropriate information from the NAB Company portfolio, where applicable. Other required items in the template should be filled in using your personal preferences.
  2. Provide a rationale for the personnel needs section by incorporating appropriate functional-level strategies.
    • Hints: Consider the type of technology your company will use to conduct the following activities: manage personnel; take, fulfill, and track orders; manage inventory; communicate with customers and provide customer service; and produce your beverage.

Management & Organization (1 – 2 pages)

  1. Create a management plan for your NAB company using the template in the text as a guide (p. 248 | Management Plan Preparation Form ). Extract appropriate information from the NAB Company portfolio, where applicable. Other required items in the template should be filled in using your personal preferences.
  2. Using the flow charts on p. 242 as a guide, outline your company’s management hierarchy. Note: Charts or diagrams must be imported / included in the MS Word document.
  3. Provide a rationale for the management structure and style section by incorporating appropriate functional-level strategies.
  4. Format your assignment according to these formatting requirements:
    1. Cite the resources you have used to complete this exercise. Note: There is no minimum requirement for the number of resources used in the exercise.
    2. Be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides; references must follow APA or school-specific format. Check with your professor for any additional instructions.
    3. Include a cover page containing the title of the assignment, the student’s name, the professor’s name, the course title, and the date. The cover page and the reference page are not included in the required page length.
Assignment 3 Part 1: Operation, Technology, and Management Plan
19006

Business Plan – Draft

 

The orginal assingment is done on a Non Alcoholic Beverage company. 

 

This assignment consists of two (2) sections: a draft of your business plan and an income statement containing your business plan financials (i.e. Week 7 Discussion "The Financials"). Note: You must submit both sections as separate files for the completion of this assignment.

You must intend to raise money for your startup company. You can start with money from friends and family but at some point you will need funds from outside investors, either angels or venture capitalists, depending on how much money you project you will need to raise. Another possible angle is to develop money through crowdfunding, assuming your product meets the demand of such audiences.

Before you can raise money, you must develop a business plan that convinces an investor that your company will succeed.

Section 1: Business Plan (MS Word or equivalent)

Read Chapters 18 and 19 of the course text: Successful Business Plan. Use the Plan Preparation Forms at the end of each chapter of Successful Business Plan as a rough guide.

Write an approximately fifteen to twenty (15-20) page draft of your business plan in which you:

  1. Include the following  components o
  2. Company Description 
  3. Industry Analysis and Trends 
  4. Strategic Position & Risk Assessment 
  5. Target Market 
  6. Competition 
  7. Marketing Plan & Sales Strategy 
  8. Create an Ethics & Social Responsibility Plan.

Note: The Ethics & Social Responsibility plan should account for approximately three to five (3-5) pages of the Business Plan Draft.

  1. Describe the ways in which your company is committed to being a good corporate citizen.
    • Hints: Consider the following areas:
      • Creating jobs
      • Following the laws of every jurisdiction in which your company operates
      • Fair and honest treatment of employees
      • Non-discrimination of employees and increasing diversity of your work force
    • Hints: If your company is designed as a social venture—in which you have a primary purpose of achieving a social or environmental goal—describe what that goal is and what aspects of your company are designed to reach that goal. Provide a rationale for why you have or why you have not chosen this to be a social venture.
  2. Discuss how your company’s activities will affect the environment and identify the steps you will take to mitigate any negative impacts.
    • Hints: As a beverage company, consider such issues as your choice of packaging, disposal of bottles / packages by consumers, and your use of resources, such as water in areas where water may be scarce. 
  3. Determine any health issues / claims related to the product you are making, whether negative or positive. Suggest the strategy your company will use to mitigate any negative issues, and to ensure any positive claims are true.
  4. Many beverage products have negative health impacts on certain segments of a population (e.g., children, pregnant mothers, etc.). Suggest your company’s plan, through advertising, distribution, and / or other methods, to target and reach only appropriate market segments.
  5. Format your assignment according to these formatting requirements:
    1. Cite the resources you have used to complete the exercise. Note: There is no minimum requirement for the number of resources used in the exercise.
    2. Be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides; references must follow APA or school-specific format. Check with your professor for any additional instructions.
    3. Include a cover page containing the title of the assignment, the student’s name, the professor’s name, the course title, and the date. The cover page and the reference page are not included in the required page length.

Section 2: Business Plan Financials (MS Excel worksheets template)

  1. For year one, revise and submit the Income Statement, Cash Flow Projections, and Balance Sheet sections from the “Business Plan Financials” MS Excel template (see: Course Required Files in Week 1).

The specific course learning outcomes associated with this assignment are:

  • Describe strategic planning techniques used to formulate alternative strategies designed to achieve stated business goals.
  • Create a plan to implement a firm’s strategy and manage the change from current operations.
  • Analyze strategies for exerting the internal leadership needed to drive the implementation of strategic initiatives and improve operating excellence.
  • Use technology and information resources to research issues in strategic management.
  • Write clearly and concisely about strategic management using proper writing mechanics.
The orginal assingment is done on a Non Alcoholic Beverage company.
19001

2 Very Important Assignments. Each 500+ Words Please and not less

Integration of Faith and Learning Instructions

 

You will complete 2 Integration of Faith and Learning essays that are at least 500 words each, are in current APA format, and are submitted as Microsoft Word documents through SafeAssign. You will contemplate the assigned Scripture verse and relate it to marketing management.

 

Integration of Faith and Learning 1

 

Character

 

Aristotle defined character as “the decisions a person makes when the choice is not obvious.” Another well-known definition of character is the way people act when no one is looking. Firms that have “character” tend to perform better over time.

1. Find at least 1 Scripture verse that is related to character and to a firm that has character.

2. 2. In a 500-word essay that is in current APA format, discuss your Scripture verse within the context of marketing management.

3. Relate this to a specific marketing organization of your choosing.

Discuss how Christian faith impacts marketing management decisions in the selected organization, including how faith was the source of its marketing management decisions, Many company founders have demonstrated such faith.

 

Integration of Faith and Learning 2

 

Responsibility: To ourselves and to our Lord and Savior Jesus Christ

The Scripture verse from the Old Testament (Joshua 1:9) says, “Have I not commanded you? Be strong and courageous. Do not be terrified; do not be discouraged, for the LORD your God will be with you wherever you go.”

In a 500-word essay that is in current APA format, discuss this Scripture verse within the context of marketing management. Relate this to a specific marketing organization of your choosing.

 

Discuss how Christian faith impacts marketing management decisions in the selected organization, including how faith was the source of its marketing management decisions, Many company founders have demonstrated such faith.

 

  

Submit Integration of Faith and Learning 1 by 11:59 p.m. (ET) on Saturday of Module/Week 1.

Submit Integration of Faith and Learning 2 by 11:59 p.m. (ET) on Sunday of Module/Week 1.

 

Grading Rubic is Attached. Please follow it Strictly

BUSI 520 Group Consensus Report Grading Rubric

 

Criteria

Levels of Achievement

Content 70%

Advanced

Proficient

Developing

Not present

 

Content

 8 points

All 8 questions thoroughly answered

7 points

4-7 questions answered, or some of the 8 are incomplete

1 to 6 points

1-3 questions answered, or many are incomplete

0 points

 

 

Contribution

6 points

Active contribution to consensus report discussion

5 points

Moderate contribution to consensus report discussion

1 to 4 points

Minimal contribution to consensus report discussion

0 points

 

Structure 30%

Advanced

Proficient

Developing

Not present

 

Spelling and Grammar

 6 points

Document is free of spelling/grammatical errors

5 points

Minimal number of spelling/grammatical errors

1 to 4 points

Significant number of spelling/grammatical errors

0 points

 

 

 

Integration of Faith and Learning - 2 Assignments
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The company is Microsoft and the product is a new tablet.   3.1 is the ONLY thing that needs to be written.  I need a detailed description of the product in 150 words. 

 

 

Design a minimum 150-word New or Product Refresh Product Launch Plan in Microsoft®Word. The product launch plan will be for two markets: U.S. and one international market. Domestic market generally means the market where the company headquarters are located. If you choose a domestic market that is not the U.S. than your other market is required to be the U.S. Compare your product/service to at least one other competitor. This can be a product/service that is used by a team member in their individual assignment. The competitor does not need to be in both markets, you can have two different competitors, one for each market. . 

      

         3.1Definition of product or service.
         

Cite a minimum of three peer-reviewed references.

Format your assignment consistent with APA guidelines.

Microsoft Tablet Launch
18973

Attached are the two papers referenced in the assignment.  Please read them both so you know what information is needed for this paper!! 

 

 

 

 

 

Purpose of Assignment 

 

All products/services go through a life cycle of the Product Life Cycle (product introduction, growth, maturity, decline and termination) for a NEW PRODUCT (NPI - new product introduction). These various stages affect the marketing strategy and promotional efforts. In Week 3, you will incorporate a product strategy that addresses at least 3 areas of the product life cycle. The primary objective of this assignment is to allow the student to demonstrate an understanding of the factors that can affect the launch of a product or service. A secondary objective is to understand the differences in a product launch in the U.S. (domestic market) and an international market of the student election.  

 

Format For The Week Three Paper
Please, use the following format for your week three paper.  Thanks.

 

Promotion and Product Life Cycle 

 

[Note: The selected company and the consumer product are the ones researched in week one and the product/service the one selected in week two].

 

1.  Select/Confirm the Foreign Country of your choice with a brief size description and main economic and social factors

 

Provide a brief size description of the selected country (geographical, population and GDP) and describe major economic factors and social factors related to your consumer product choice.

 

2.  Describe at least three areas of the product life cycle for the selected new product (product introduction, growth, maturity,  decline and termination).

 

This addresses the consumer product choice you made.

 

a - a PLC for the Domestic Market

 

b - a PLC for the selected Foreign Market

 

3.  Describe how you will measure (what metrics will be used to determine success or failure) the marketing activities (Positioning, Targeting, and the 4 P's).

 

a - Domestic Market

 

b - Foreign Market

 

Here you should describe the metrics you will use for each one of the following marketing activities: Positioning, Targeting, and the 4 P's.  In addition to the description, you should include numerical ranges for each one of your metrics.

 

4.  Create at least two different types of media methods for the products: 

 

a - Domestic Market

 

        1 - One media method must be a print method

 

        2 - one must be non-print.

 

b - Foreign Market

 

        1 - One media method must be a print method

 

        2 - one must be non-print.

 

A media method is a media strategy which highlights your product. For example, (this cannot be used in this assignment), a non-print media method would be a Facebook campaign that provides a user a reward for each review, positive or negative, posted about the use/appearance/price/etc. of the product. In your assignment, you should have 2-3 sentences about each media method (i.e. one paragraph of what you would do, not how to do it).  Please, check the Classroom Message Area for Media Strategy Information and Communication and Advertising Strategies.

 

 5 - Address three elements of the Product and Promotion List (see below):
 

 

  • Product and Promotion List:

 

                        5.1Integrated Marketing Communication

 

                               a.  Domestic Market

 

                               b.  Foreign Market

 

                        5.2 Advertising Strategy/Objectives

 

                               a.  Domestic Market

 

                               b.  Foreign Market

 

                        5.3 Push and Pull

 

                               a.  Domestic Market

 

                               b.  Foreign Market

 

5.4. Media Strategy

 

                               a.  Domestic Market

 

                               b.  Foreign Market

 

                        5.5 Advertising Execution                     

 

                               a.  Domestic Market

 

                               b.  Foreign Market

 

                        5.6 Direct Marketing

 

                               a.  Domestic Market

 

                               b.  Foreign Market

 

5.7 Public Relations/Strategies

 

                               a.  Domestic Market

 

                               b.  Foreign Market

 

5.8 Positioning 

 

                               a.  Domestic Market

 

                               b.  Foreign Market

 

Please, avoid generic descriptions and concentrate on the Product and Promotion strategies related to your consumer product choice.  

 

The plan will be a continuation of your global or multi-regional company you chose in Week 1 and the product selected in week 1. This will be incorporated into your overall marketing plan for Week 6.

 

Note: Charts/graphs/tables do not count toward the word count.

 

Cite a minimum of three peer-reviewed references.

Format your assignment consistent with APA guidelines

Promotion and the Product Life Cycle

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