Student: Stanley

Week 3 Promotion And The Product Life Cycle

I chose the company Blue Apron Purpose of Assignment All products/services go through a life cycle of NPI (new product introduction), growth, maturity, and decline. These various stages affect the marketing strategy and promotional efforts for a particular product or service. In Week 3, you will incorporate a product strategy that addresses at least 3 areas of the product life cycle. The primary objective of this assignment is to allow you to demonstrate an understanding of the factors that can affect the launch of a product or service. Assignment Steps Create a minimum 700-word product strategy in Microsoft® Word. Complete the following: · Select a product strategy. · Address at least three areas of the product life cycle (e.g., NPI, growth, maturity, and decline). · Discuss two types of media methods you could use to highlight your product or service. · Determine how you will measure the marketing activities (i.e., what metrics will be used to determine success or failure). · Address three elements of the following product and promotion list: · Integrated marketing communication · Advertising strategy/objectives · Push and pull · Media strategy · Advertising execution · Direct marketing · Public relations/strategies · Positioning The plan will be a continuation of the global or multi-regional company you chose in Week 1 and will be incorporated into your overall marketing plan for Week 6. Note: Charts/graphs/tables do not count toward the word count. Format your assignment according to APA guidelines. All products/services go through a life cycle of NPI (new product introduction), growth, maturity and decline. These various stages affect the marketing strategy and promotional efforts. In Week 3, you will incorporate a promotion strategy that addresses at least 3 areas of the product life cycle. The primary objective of this assignment is to allow the student to demonstrate an understanding of the factors that can affect the launch of a product or service. A secondary objective is to understand the differences in a product launch in the U.S. (domestic market) and an international market.

Budget: $15.00

Due on: April 29, 2020 00:00

Posted: 6 months ago.

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