The essay should be about 700 words long, plus a list/chart at the end of the paper. *examples of the list at the end of the paper can be found in the attached pdf textbook For this paper, you’ll analyze the ownership of a major media company. What you'll do 1. Choose a media company to explore. This could be a traditional media company (e.g. broadcast company, newspaper or a book publisher, online news corporation, film studio) or a communications technology company (e.g. Twitter). Please do not choose Disney. Its holdings are vast, and we’ve already used it as an example in this class. If you choose another company that has been used as an example in this class, you'll still need to research its holdings because they could have changed recently. 2. Learn about the company’s ownership structure and list its holdings (and major media partnerships, if applicable). If the company is owned by another company, list the holdings of that company, too. 3. Analyze the ownership of the media company and its social consequences. What you'll include in your paper 1. List of holdings Identify the company's holdings — both media companies and non-media companies — and group them by type of media. You will include this at the end of your paper. For examples of this, see the ownership charts in Chapter 3 (see Figures 3.1, 3.2, 3.3). A good place to begin your research is the company's website. If the company is publicly traded, its website should include an Annual Report, which can provide insight into the company’s business strategy and a look at its holdings. Additional resources that might help you: • Media ownership charts by Free Press (Links to an external site.) • Pew Research Center's State of the Media report (Links to an external site.) • Here’s who owns everything in Big Media today (Vox) (Links to an external site.) • Who Owns Your Favorite News Media Outlet? (Virtual Capitalist) (Links to an external site.) IMPORTANT: If the information you use is not 100% up to date, please verify that it's still accurate. Media mergers and acquisitions happen all the time, so even information that's a few months old might be outdated. 2. Introduction and thesis statement The first paragraph of your paper should introduce the company and its ownership structure, including some of its major holdings. What type of company is it? What is its ownership model? (And if it's for-profit/commercial, is it publicly traded or privately owned?) What does it do? Who are its major shareholders? What are its major brands? It should conclude with a thesis statement that summarizes the main argument or arguments you’ll make in your analysis. In your profile of the company, incorporate concepts or terms you've learned in class. For example: conglomerate, concentration of ownership, vertical and horizontal integration, synergy. 3. Analysis For the body of your paper, you'll analyze the company's ownership and its social consequences. Your paper should answer the following questions: • Were details about your company's ownership transparent (and relatively easy to find)? (Hint: They should be if it's a publicly traded company.) And how might transparency be important to consumers who use this company? • What are the (potential or realized) advantages and disadvantages of this ownership situation? • How might the company's ownership situation affect media users' access to content? (Are there already examples of this happening in this company?) • How might the company's ownership situation affect the media content itself? (Are there already examples of this happening?) These questions don't need to be answered in separate paragraphs or in any order. Just be sure to touch on all of them in your paper. Your paper should incorporate what you've learned in this class about media economics and political and economic influence. 4. Conclusion Your paper should conclude with a short paragraph that restates your main idea and summarizes your key points. Paper details Length: Your paper should be 2-3 pages (approximately 700 words), plus the list of holdings. Formatting: Double spaced, 1-inch margins, 12-point text in Times New Roman. The list of holdings should be included at the end and can be single spaced (or you may create a chart, but that’s not necessary; a simple list will suffice). Attribution: You do not need to include a bibliography with this paper, but you do need to cite your sources within the paper. Tell me where you got your information. For example: The company said its acquisition of Whatever Media Co. would create synergies such as reduced operating costs and greater efficiencies, according to its 2019 Annual Report.