Student: Stanley

BUS 615 WEEK 2 ASSIGNMENT

Select a Fortune 500 company and research their Integrated Marketing Communications (IMC) tactics. Select at least one traditional and one digital venue to research the IMC tactics. In a two to four-page paper, analyze whether or not the tactics are effective and why. Describe any recommendations for improvement. The IMC Tactics paper Must be two to four double-spaced pages in length (excluding the title and reference pages) and formatted according to APA style Must include a separate title page with the following: Title of paper Student’s name Course name and number Instructor’s name Date submitted Must use at least two scholarly sources in addition to the course text. Must document all sources in APA style PAPER MUST BE IN APA STYLE 7TH EDITION

Budget: $15.00

Due on: April 29, 2020 00:00

Posted: 6 months ago.

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