Marketing Homework Help

Marketing Homework Help Question

Q uestion

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Regards to Marketing research and Analysis

Description:

Using Spss analysis

Require to produce frequency tables for each survey questions and (any) 6 cross tabulations.

Spss tables should be copied into a Word document. Each freq should have 1 or 2 sentences of comment. Each cross tabulations should have 1 or 2 paragraph of comments.

Questionnaire   

Introduce:  We have been commissioned by the X Sydney Council to conduct independent research of its BID members. The research will be used to improve Council activities. Your comments will be confidential.

 

For the following statement, can you tell me whether you agree or disagree? Then ask: is that strongly/mildly    agree/disagree?

1 = strongly agree  2 = mildly agree  3 = mildly disagree  4 = strongly disagree

5 = Don’t know  (don’t say) 6 = N/A (don’t say)      READ OUT AS INDICATED IN QUESTIONS BELOW

 

Write in rating

 

 

START QUESTIONS HERE: Firstly, some questions about Council BID membership and street activation groups

 

Q1         (read out scale options)   I’m active in the Council BID                                              

 

 

Q2         (read out scale options again) Local businesses support the BID 

 

 

Q3         The BID should be doing more for businesses in X Sydney

 

 

Q4          I am satisfied with the street activation activities organised by the Council BID

 

 

Q5          I participate in the BID street activation groups       (yes/no question) if yes go to Q7

Yes/No

Q6          I am interested in participating in a BID street activation group

 

 

Q7          Do you think BID member meetings should be more frequent?

              

               If yes, how often (write in)       ……………………………………………

 

YES/NO/Don’t know

Q8          Do you have any comments in relation to the questions I’ve just asked?

                (write in)

 

                ……………………………………………………………………………………………………………

                ……………………………………………………………………………………………………………

                ……………………………………………………………………………………………………………

 

 

(read out)  Now, Just a few questions about safety and amenities

 

Q9 (Read out scale again)  Being able to access safety, crime prevention tools information and reporting forms all in one place through the BID website is something I value

 

Q10 The public space and amenity quality is good in the Council area

 

 

Q11 Do you have any comments about safety and amenities

        (write in)

 

                ……………………………………………………………………………………………………………

                ……………………………………………………………………………………………………………

                ……………………………………………………………………………………………………………

 

 

 

 

And finally a few questions about communications  (read out)

 

Q12          I am aware of the statistics on the BID website.

 

 

Q13          Having access to foot traffic statistics through the BID pedestrian

                  counters is useful information for my business

 

Q14          What statistics would you find useful if on the BID Website?

                (write in)

 

                ……………………………………………………………………………………………………………

                ……………………………………………………………………………………………………………

                ……………………………………………………………………………………………………………

 

 

   

Q15        Do you use the BID social media?

 

                Is that:         a) facebook   b) Twitter c) Instagram  d)Pinterest     (circle)

 

 

YES/NO

Q16        I am interested in social media training

 

Q17        I am satisfied with the level of BID communications

 

Q18        Overall I am satisfied with the services provided by the BID

  

 

 

D1               And a few descriptions of your business. Can I ask the approximate turn-over of your business

                    Is it           1   less than $1M per year

                                      2   between $1to $3M per year

                                      3    over $3M per year

                                      4   refuse (don’t read out)

 

 

D2                  How would you describe your business type?

 

                        …………………………………………  (write in)

 

D3                   Your position in the company?

1.       Manager

2.       Director

3.       Owner

4.       Other        ……………………………….  (write in)

 

 

 

 

 

 

 

 

Thank you for your time

BUS210 analysis – open question codes

Q7a

01                 Monthly OK

02                 Not trading hours

03                 Every 2 weeks

05                 Don’t know

Q8

01                 More information wanted

02                 More security/Police

03                 More involvement from business

04                 Inconvenient times

05                 Street activation needs improvement

06                 Too busy to be involved

08          More outside main areas

Q11       

01                 Toilets

02                 Security/Police

03                 Problems with access

04                 Better parking needed

05                 Has been positive improvement

 

Q14

01                 Pedestrian flows

02                 Tourist/visitor information

03                 Business statistics – local and general

 

D2           Business Types

01                 Accommodation/hospitality

02                 Retail

03                 Bank

04                 Café/fast food

05                 Professional services

06                 Travel

07                 NGO/Charity

08                 Manufacturing

09                 Media/art

 



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